Rob Huston is a Vancouver-based founder, builder, and digital transformation strategist with a 30+ year track record of creating high-growth companies across technology, ecommerce, and modern retail.

Rob founded LED Canada, one of the country’s earliest LED lighting distributors, and later launched Growth Star Technology, an innovation-driven hardware and consumer tech design company. Across these ventures, As CEO of Arcturus Growthstar Technologies, Rob developed a reputation for spotting emerging markets early, building lean and scalable systems, and turning underperforming operations into profitable, automated machines.

Today, Rob leads Huston Designs, a Shopify-focused operations and growth studio specializing in taking small and mid-sized businesses from “offline and outdated” to modern, automated, profitable, and scalable.

Rob is currently leading the full digital transformation of  building one of Canada’s most advanced marine e-commerce and B2B parts platforms. His work includes:

Shopify Plus architecture

Inventory strategy & demand forecasting

2-day national fulfillment through ShipBob

Dealer portal creation

Data, operations, and revenue systems

Brand modernization & UX direction

The project alone is projected to unlock a $270K–$675K revenue uplift in its first year — a blueprint Rob uses to help other owners modernize their companies without adding unnecessary headcount or complexity.

Rob brings a hands-on, founder-driven approach to every project: clear systems, tight execution, fast iteration, and measurable results.